Sales Pipeline or Sales Process Flow
Definition: Basically Sales pipeline means Filtering the Quality of deals which are essentially converting them to a customer for a business.
1st Stage Awareness: Similar to lead generation adding the leads i.e finding a possible customer.
2nd Stage Discovery: Qualifying leads Prospecting the contacts or connections based on their interest and follow-up them with creating meetings by defining their Prospect’s Needs
3rd Stage Evaluation: Making an Offer based on their capabilities and needs information.
4th Stage Intent: Negotiation of the deal based on their intent to buy, and finalise the proposal
5th Stage Purchase: We follow them in a timely Until the agreement is Closed.
6th Stage Loyalty: As we promised the thing will be delivered on time to them and follow them for delivery.
These are the standard process for the Sales pipeline, The business needs to have an ultimate goal for conversions, and if it’s not reaching the goal, it should readjust its content. Continual auditing of ads and their impact on target audiences helps to improve the delivery of those ads, which in turn impacts how companies understand the target demographic for the most likely to convert customers.
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